Trending on Instagram

For the week of 11.28-12.4

Here are a few of the top trending songs/sounds on Instagram at the moment. When you make reels this week, these are trending up so now’s the time to use the sound. Then, keep reading for a tip of the week you can implement right away on Instagram.

Trending Songs/Sounds

• Original Audio by @oily_culture: This is Keeping up with the Kardashians quote where one of the sisters is telling another sister they can make life easier by giving them a makeover. Perfect audio for staging or flipping a home. You can also use this audio to show how you’re using social media to market your business instead of the outdated ways of running a real estate business. Also, this sounding is trending upward and it’s in the sweet spot with 5k reels so far. Now is the time to jump on this one.
  • example to check out: @lilyandivory is a great example of a home upgrade.
• Original Audio by @katiexfelton: Australian woman saying “you’re so funny, I love your sense of humor.” Every reel I’ve seen has been using this sarcastically and they’re pretty good. I would think of something you hear a lot (dad jokes or common things people say to agents) and use this audio over it. Also, you can use this for showing things people try to do that you don’t agree with like using a big bank as a lender, asking you to cut commission (make sure your caption shows what you use your commission for–expenses, overhead, etc), or looking at homes without pre-approval. This one is really versatile and can be snarky, so tread lightly and make sure it’s not calling out someone you’ve recently worked with. Also, this sound is under 5k reels so it’s a great one to jump on as well.
  • example to check out: @junipersvtgmkt sells vintage rugs and she used this audio to poke fun when people say Wayfair rugs are the same quality. Perfect balance of tone and humor.
• Here We Go by @wildtheband: This is just a perfect song to hype people up, show progress, or show how you’re growing and building your business. Would be a perfect sound to show how you’re prepping for 2022 and share a couple of things you’ve done to plan for next year. Also, a great sound to promote our December 8 business planning if you want to share more about it!
  • example to check out: @ashleyrupertrealtor uses this sound to show the progress in one of her client’s homes and it’s perfect for that!

Tip of the Week

Since the holidays are upon us, use your platform for engagement and sharing local small businesses. A great way to do this is utilizing stories to ask the audience. For example: post a question box asking for people’s favorite local businesses. This will allow you to feature local, small businesses in your stories or on your grid (you could do a series or one a day, whatever you prefer) and if you tag them, a lot of them will share your story and tag you which also gets your name out there.

A fun extra could be to film a short reel if you go visit the business you feature. Use a trending sound and it will get seen by a lot more people. You don’t have to do anything big or over the top, just show the name of the business + exterior and then walk through and show what they offer. Easy and effective!